Karnika advises clients throughout the entire life cycle of content, beginning from the planning and production stages, advising on content distribution and advertisements, and up to navigating any disputes brought before various fora, including various High Courts and the Supreme Court of India. She routinely assists clients with respect to their brand development and strategy, and the exploitation and protection of their intellectual property across jurisdictions.

Karnika has experience in advising technology companies and start-ups on various business needs, including aligning their business and operations to ensure compliance with applicable data protection regulations.