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B&P INSIGHTS
October 2026
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BHARUCHA & PARTNERS
Advocates & Solicitors
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NEWSLETTER (VOLUME I)
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OCTOBER 2026
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B&P Insights
We are pleased to present the 1st edition of B&P Insights.
India continues to see significant legal and regulatory developments affecting businesses, investors and financial institutions. This edition highlights recent developments in corporate transactions, competition, insurance, capital markets and dispute resolution, focusing on changes with the greatest practical impact on those operating in, investing in or dealing with India.1
IN THIS EDITION
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01
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Easing of FDI Restrictions on Investments from Bordering Countries
Press Note 2 (2026) shifts the approval test from residence to citizenship.
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P. 2
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02
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India’s Merger Control Regime
Revised CCI filing thresholds, deal-value test and exemptions.
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P. 2
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03
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Fast Track Mergers
Simplified merger route extended to more companies and demergers.
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P. 2
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04
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Liberalisation in the Insurance Sector
100% foreign investment in insurers and increased penalties.
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P. 2
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05
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Revised Startup Framework and New Deep Tech Category
New deep-tech category, turnover limits and recognition periods.
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P. 3
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06
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AI and Copyright In India
Delhi High Court considers use of ANI’s works to train LLMs.
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P. 3
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07
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Use of Trademarks in Keyword Advertising
Commercial use of trademarks as advertising keywords may confer an unfair advantage.
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P. 3
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08
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Developments on Data Protection in India
Updates on India’s Digital Personal Data Protection Act, 2023.
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P. 3
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09
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Supreme Court Lays Down Framework for Attributing Mens Rea to Corporations
Supreme Court’s 3 stage test for attributing criminal intent to a company.
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P. 4
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10
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Liquidated Damages and Contractual Risk Allocation
Commercial rationale should support a genuine pre-estimate of loss.
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P. 4
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11
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SEBI extends flexibility to revise fresh issue size in IPO
Up to 50% variation in fresh issue size without SEBI consent.
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P. 4
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12
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SEBI introduces common advertisement code for regulated entities
New rules on influencers, celebrity promotion and disclosures.
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P. 5
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13
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SEBI proposes enhanced monitoring of issue proceeds
Monitoring agencies for all issues and new exchange penalties.
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P. 5
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About the Firm and contacts
Our offices, partners and contact details.
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P. 5
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1 For amounts where USD approximates have been set out, we have used the conversation rate prevailing on 21 October 2026.
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01
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GENERAL CORPORATE | M&A | PE
Easing of FDI Restrictions on Investments from Bordering Countries
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On 15 March 2026 by way of Press Note 2 (2026 Series), he approval regime for investments linked to countries sharing a land border with India was revised. Approval previously applied where the investor or any beneficial owner was based in such a country.
The revised test focuses on citizenship rather than residence. For entities, approval is required only where beneficial owners collectively hold at least 10% or exercise control or significant influence over the investor or Indian target. Global PE and VC funds may, therefore, invest without approval where relevant limited partners remain below 10% and have no special rights. Other investments must be reported in a form yet to be prescribed.
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02
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GENERAL CORPORATE | M&A | PE
India’s Merger Control Regime
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From 10 September 2024, India revised its merger control regime. A Competition Commission of India filing may be required if enterprise level thresholds are met (Indian assets of INR 25 billion (~USD 263.60 million) or turnover of INR 75 billion (~USD 790.81 million)) or group level thresholds are met (Indian assets of INR 100 billion (~USD 1.05 billion) or turnover of INR 300 billion (~USD 3.16 billion)), with corresponding worldwide thresholds requiring an India nexus. A separate deal value threshold applies where consideration exceeds INR 20 billion (~USD 210.88 million) and the target has substantial business operations in India.
A de minimis exemption may apply where the target’s Indian assets are below INR 4.5 billion (~USD 47.45 million) or its Indian turnover is below INR 1.2 billion (~USD 12.65 million), unless the deal value threshold is met. Acquisitions below 10% may be exempt if they confer no control, board or observer rights, or access to commercially sensitive information. Acquisitions of 10% to 25% must also involve no business overlap. Transactions without overlap may qualify for the accelerated green channel process.
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03
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GENERAL CORPORATE | M&A | PE
Fast Track Mergers
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India has expanded its simplified merger process to combinations involving start-ups, small companies, holding companies and their wholly owned subsidiaries, certain unlisted group companies, and a foreign parent merging with its wholly owned Indian subsidiary, subject to foreign exchange approval. 2 or more unlisted companies may also qualify if specified debt, deposit, default and auditor certification conditions are met.
Since 4 September 2025, the process also covers qualifying divisions and business transfers. Notices inviting objections must be sent to relevant sectoral regulators and, for listed companies, the relevant stock exchange.
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04
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GENERAL CORPORATE | M&A | PE
Liberalisation in the Insurance Sector
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On 20 December 2025, India amended the Insurance Act, 1938, the Life Insurance Corporation Act, 1956 and the Insurance Regulatory and Development Authority Act, 1999. The amendments permit 100% foreign investment in Indian insurers, subject to prescribed conditions, and broaden key statutory definitions, including health insurance and insurance intermediaries.
Insurer investments are now governed by regulations. Directors and officers face tighter cross-board restrictions, while intermediary registrations remain valid unless suspended or cancelled, subject to an annual fee. The maximum penalty has increased from INR 0.01 billion (~USD 105,441) to INR 0.1 billion (~USD 1.05 million), assessed by the breach, gains, policyholder loss and mitigation.
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05
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GENERAL CORPORATE | M&A | PE
Revised Startup Framework and New Deep Tech Category
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Recognised Indian start-ups may qualify for tax, procurement and accelerated patent-processing benefits. A 4 February 2026 notification created a deep technology category for businesses based on new scientific or engineering knowledge, intensive research and development, novel technology, long development periods and significant capital needs.
Eligible entities now include co-operatives. Annual turnover limits are INR 2 billion (~USD 21.09 million) for start-ups and INR 3 billion (~USD 31.63 million) for deep technology start-ups. Recognition lasts up to 10 years, or 20 years for deep technology start-ups. During the recognition, non-core investments in land and buildings, loans, advances, securities, high-value non-operational transport vehicles and jewellery are generally prohibited.
In Hindware v. Grohe India, the Delhi High Court held that Google’s commercial use of the coined, distinctive HINDWARE mark as an advertising keyword took unfair advantage of the brand. The Court rejected intermediary protection because Google actively suggested, auctioned and monetised trademark keywords. It permanently restrained the infringing use and awarded nominal damages plus actual litigation costs. Google’s appeal is pending; interim protection was declined.
India’s Digital Personal Data Protection Act, 2023 and related rules are being implemented in phases. Institutional provisions took effect on 13 November 2025. Consent Manager registration provisions are scheduled for 13 November 2026. Core obligations on notice, consent, security, breach notification and individual rights take effect on 13 May 2027. The framework also applies outside India where processing relates to offering goods or services to individuals in India. Government may restrict cross-border transfers through a negative list.
Sector-specific requirements continue alongside the new framework, including the Reserve Bank of India’s lending and payment system requirements, the securities regulator’s cybersecurity framework and the insurance regulator’s information-security guidelines. Businesses should account for these parallel requirements before the principal compliance deadline.
The Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011 also remain applicable during the transition, until expressly repealed when the new act commences.
Calling liquidated damages a genuine pre-estimate of loss is not necessarily conclusive under Indian law. Courts and tribunals may examine whether the clause provides compensation rather than a windfall. In BPL Limited v. Morgan Securities, the Supreme Court recognised that a negotiated consequence of breach may protect a legitimate commercial interest without precisely estimating eventual loss.
In practice, businesses may consider recording the commercial rationale for stipulated sums in the agreement rather than establish it in later proceedings.
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11
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EQUITY CAPITAL MARKETS
SEBI extends flexibility to revise fresh issue size in IPO
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Previously, an issuer could vary the fresh issue size disclosed in the draft offer document by up to 20%, and an offer for sale by up to 50%, without re-filing.
Following market uncertainty in early 2026, the Securities and Exchange Board of India (SEBI) permitted, on a case by case basis, fresh issue variations of up to 50% for offerings opening before 30 September 2026. The main objects could not change, and the revision had to be disclosed by addendum.
SEBI has removed its prior consent requirement. Lead managers must ensure that revisions are adequately justified. The framework applies to offerings opening by 31 March 2027.
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12
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EQUITY CAPITAL MARKETS
SEBI introduces common advertisement code for regulated entities
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SEBI has notified a common advertising code for regulated entities. Advertisement broadly includes endorsements by social media influencers and computer-generated virtual influencers. Celebrity promotion is allowed only at the brand or entity level, subject to approval by SEBI or the relevant supervisory body; promotion of specific products or services remains prohibited. Endorsement costs cannot be passed to clients or mutual fund schemes.
Advertisements must identify the regulated entity and include prescribed disclosures. They cannot be false, misleading or ambiguous, or use testimonials, disparagement, cross-category comparisons, promotional incentives, unwarranted claims, dark patterns, ratings or rankings. Specified non-promotional educational and informational communications are excluded. Promotional character depends on tone, prominence and call to action.
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13
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EQUITY CAPITAL MARKETS
SEBI proposes enhanced monitoring of issue proceeds
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In an October 2026 consultation paper, SEBI proposed stronger monitoring and disclosure of issue proceeds, including:
a.Requiring a monitoring agency for all public offerings, rights issues, preferential issues and qualified institutions placements, regardless of issue size;
b.Extending monitoring to specified pre-offering proceeds, deposits with scheduled commercial banks, issue expenses and downstream use by recipient entities; and
c.Allowing stock exchanges to impose a penalty of INR 50,000/- (~USD 527) where an issuer fails to provide information. The monitoring agency could report directly to the stock exchange using the best available information and flag non-cooperation. Continued non-compliance or non-payment could, after notice, lead to freezing promoters’ securities accounts.
OFFICES
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Mumbai
13th Floor, Free Press House
Free Press Journal Marg
Nariman Point
Mumbai 400 021
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New Delhi
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New Delhi 110 019
India
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Bengaluru
Beginest No. 37
Castle Street, Ashok Nagar
Bengaluru 560 025
India
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T +91 22 6132 3900
F +91 22 6633 3900
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T +91 11 4593 9300
F +91 22 6633 3900
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T +91 80 4614 2724
F +91 22 6633 3900
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We are qualified to practice law only in India, and this Newsletter is restricted to matters of Indian law in force on the date of this Newsletter. This Newsletter sets out matters of law and principles of general application be applied in context of and subject to facts. We have not, nor should we be construed to have, researched, examined or expressed an opinion on issues arising under the laws of any jurisdiction other than India.
© 2026 Bharucha & Partners. All rights reserved. Except as permitted by applicable law, no part of this Newsletter may be copied, reproduced, republished, distributed, transmitted, or otherwise used, in any form or by any means, without the prior written permission of Bharucha & Partners.
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bharucha.in | Mumbai · New Delhi · Bengaluru
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